Specialists of property development in the Aged Care and Retirement Living sectors.
A cutting edge in the property development industry.
Originally named Cooper Newman Real Estate, the client needed to create a dynamic edge amongst their industry. With other large competitors, they were focused on standing out while presenting themselves in a sophisticated manner.
The brand had to appeal to a corporate facing audience of board members and CEOs while still maintaining a trustworthy personable tone.
Attracting the right kind of people.
Primarily targeting property developers, the brand needed to evoke professionalism to attract this specific audience. Using angular graphic elements to interact with the crisp imagery was a focal approach to achieve a dynamic edge amongst their competitors which helped to attract their target audience.
