One-of-a-kind luxury vintage-wear sourced from around the globe.
Vintage-wear, but make it contemporary.
Creating an identity that modernises vintage-wear through a romantic, contemporary lens was the primary focus. Thus removing all stigma of vintage-wear being unwearable, unclean and unfashionable.
Roses are red violets are blue…
The identity was originally created around visual cues of a rose; simplifying it down into an abstract form of a circle and a curved line stroke. This became the starting point of the identity which then was used as a motif throughout. A colour palette was then developed to further enforce a lustful personality while all other graphic devices remained simple and sharp.
