Gimmie

A better way of getting what you want.

Gimmie was essentially created to assist those who are unable to finance their new furniture, appliances and tech due to poor credit or simply just a lack of funds.

The target audience; being of a younger demographic, required an approachable and easy to navigate identity system as the application process and overall model may seem slightly daunting.

Gimmie is built from a series of simple shapes that act as the foundation of the identity. Shapes that are referenced from blueprints of the homes of the Gimmie customer, creating a personal link between the brand and the user.

The colour palette chosen for this concept represents the individuality of all the customers, while still maintaining harmony within the colour stories.

Imagery is presented through softly lit lifestyle shots that evoke a sense of aspiration through a candid approach.