When fashion styling, photography, art direction and writing combine.
Understated design that works with anything.
While having great portfolio pieces, Ashton was lacking a solid brand identity that he could showcase to future clients to build credibility and professionalism.
We wanted to simply create a sleek and contemporary logo that didn’t overshadow his work but still managed to convey his core tone of voice.
Simple, chic, timeless.
The logo was designed to be rather simple with any decorative elements kept at a minimum. Using a strong simple typographic approach with slight modifications suggests timelessness whilst remaining modern and edgy.
