Increasing businesses data accuracy through a human touch.
Making what is complex, simple.
A complete brand identity was in order as Kleber needed to stand alone from its parent-brand, Datatools. Through research and user testing, the main concern was simplifying what Kleber actually offered and how their services work in situation.
Providing a unique human experience in a machine-driven industry.
Simplicity was most important when developing the brand due to the complexity in the technology. The logo itself is a simplified visualisation of data being organised and reformed into an ordered group, reflecting on Kleber’s services. The colour palette was chosen to further evoke a warm, approachable characteristic of the brand, while standing alone as a unique competitor within the industry.
Videos were also created to showcase the power of each service in quick bitesized formats suitable for the website.
