Netcraft

Netcraft required a new identity to push them into the future and to stay relevant amongst competitors. The brand needed to encapsulate a high-energy tone that reflected its staff’s personalities and also the Pacific region from where they do most of their work. The overall look and feel also needed to visually communicate a strong level of professionalism and intelligence, while still evoking approachability.

The inspiration behind the logo was pulled from the brand’s purpose of “Driving human progress through digital connection.” This was then created by connecting simple forms and shapes to represent a digital space along with idea of connection. The logo also encapsulates an element of fluidity to represent human progression.