A super fund that is committed to sustainable investments that will help benefit you and better the world.
Create a better future for yourself and the world.
The challenge was then to create an identity that will cater for the masses yet still be able to communicate that Members First Fund is proudly focused on sustainability for creating a better future for its members.
A super fund for the people and the planet.
Sustainability was at the forefront of the rebrand, however when potential members were shown competitors that had similar sustainable brand values, they questioned the brand’s credibility. This identity injects a humanistic touch that invites and welcomes its audience while showcasing its point of difference in digestible ways.
